This testimony of a solid strategic foundation coupled with a brilliantly conceived and executed campaign is particularly touching given Puma's relatively modest spend:
- Nike came out 1st on this list at a cost of a multi-millionaire execution and media buy.
- Adidas, the official sponsor of the event, didn't even make the cut in spite of counting on stars like Messi (the world's best player) and Zidane.
Enjoy,
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