on tribes+influence

Many times we've used the word "tribe" in our brand and media strategies. Identifying, understanding and working with tribes is not only great fun: it can sometimes also be the smartest way to allocate resources, ignite consumer movements and eventually help brands gain traction in popular culture.

Here's a great presentation from David Logan on his Tribal Leadership research, basically breaking them down to 5 types, and how we can work with them to promote change for the benefit of all.

copy and paste notoriety

Have you noticed how many blog postings, twitters and other digital ways of publicizing ourselves are basically quotes of someone else's ideas?

From the amazing speeches on TED to the more mundane updates on Facebook, copying and pasting and re-packaging other people's observations has become a completely acceptable way to establish oneself as an "influential".

While it is surely a good thing to help spreading ideas to a larger audience, it seems worth noting the disproportionate attention we pay to the messengers these days.

In this blog you will find the two clearly separated and labelled to help avoid any confusion or dubious credits.