Tuesday, September 29, 2009

augmented reality gets a boost

If you haven't heard about "augmented reality" yet, it's about time you did.

Basically the technology allows you to point your phone's camera to real world objects and get additional information not readily available to the naked eye:
Which way to the nearest subway? how much does this product cost and what's its carbon footprint? where is that movie playing and at what time? what building is that?

To help answer those questions on the spot, various developers have begun to offer their augmented reality applications for iPhone and iPod touch, IBM did it for Google's Android and now Nokia has finally joined the race with their free Point and Find app featured below.

It won't be long before AR revolutionizes more personal aspects of our lives, like the dating or business networking scenes. Just in case, you better start cleaning your record on google...



One Android example:







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