be quiet! or how nature can help us improve our own marketing

Unless you work on TV, chances are that you find video of yourself somewhat surprising. Do I really sound like that? I didn't know I frowned so often!

You see, most of the times we hardly even notice our own behaviour. We may have a general idea of what we look like, but the fact is that whether you are a person, a brand or a nation, we always see ourselves from our own point of view, impairing our judgement and making it sometimes hard to understand how others perceive us.

This can be tricky, since understanding your counterpart's perspective is key to obtaining what you seek. After all, perception is reality. At least for a few critical moments.

On a totally different note, here's an incredible video, a little perspective from one of the world's most energy efficient predators.